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Google update panda

The dreaded Panda update by Google has prompted lots of posts on the webmaster forums about peoples sites that have dropped in ranking. In a lot of cases a lot of the sites were just sites that rehashed info for the benefit of putting advertising around the outside to generate revenue and say good riddance to them.

There is nothing for it now but quality content, there is no point in having the same content as anyone else and this applies to ecommerce sites as well, why should one site rank higher than the other? There needs to be something on your site to make it different and better than your competitor, being cheaper does not cut it or in Googles eyes it does not, you need to offer something else to your prospective customers to keep them on your site and make sure they purchase from you.

...and to all those people who complain about Google, well they don't want to give away there secrets otherwise people would be able to 'game' Googlebot into being a better site than they really are as we have already seen in the past.
If you don't like what Google have done I think you should ask for all the money you have given Google in the past for promoting your site in their search engine... !

Last Updated on Tuesday, 20 September 2011 12:30
 

WOT News

Have you heard of WOT(web of trust)?

I recently had some dealings with WOT. One of our sites eventually got a WOT rating. The site had kept it's good rating for a number of years

We then had a problem with one abusive customer at which point the WOT rating went red (poor rating).
So we thought we would email WOT and ask for some assistance (they got the wrong site first time)
After much back and forth we eventually had out answer and it was not good. Basically WOT said with a small number of users it does not work.

I quote "is not yet very reliable (no little darkened men after rating components)".

And here is what WOT say their website...
"WOT reputations are calculated based on a sophisticated algorithm that effectively detects manipulation."
Seems to be a pretty useless algorithm to me.

The cynic in me says that WOT want lots of clicks and registered users to sell the data and want website owners to buy their 'Trust seal'

I now recommend that people don't use this service as it is tracking your movements on the web.

Our site has possibly missed out on thousands of daily visitors thanks to WOT

 

Time to upgrade from IE6 and IE7

From 'The Register' (Original Article)

If you are still using IE6 or IE7 then this should prompt you to upgrade. Apparently some cleaver researcher called Moshe Ben Abuhas has used McAfee to develop an exploit that allows hacked to push malware to exposed systems

It only works on unpatched versions of IE6/7
I wouldn't bother upgrading, I would just install one of the better and faster Internet Browsers like Chrome or Firefox
I suppose you will still want to upgrade in case numpty comes along and runs your unpatched IE6.

Our clever researcher denies finding the vulnerability in the code, but found it kicking around on the web, hmm. Says a lot for the security of Microsoft products if it has been around for a while

 

Microsoft loses appeal in Word patent case

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From the BBC Website... (Original BBC Article)

It looks like Microsoft has lost it's appeal in its Word patent case.
Apparently Microsoft used XML in it's Word product, a word processing program.
The patent for XML was covered in a patent owned by i4i. Of course this won't be the last we hear of this! Microsoft will appeal against this decision all the way to the Supreme Court and I suppose in the end they will try and buy 141.

Anyway, that's one in the eye for Microsoft. Remember people, you can always use the OpenOffice alternative and fine product!

Last Updated on Tuesday, 20 September 2011 12:38
 



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